"The fastest way to get a message to the part of the brain that takes action is with sound. Web video on your website will convert more visitors."

What is web video production about?

Everyone's heard of YouTube (well nearly everyone - if you're lagging behind check out www.youtube.com). It's one of many popular video hosting websites that delivers fast 'Flash' video. Take 2 things from this. 1. People love video and 2. The combination of Flash Video and broadband Internet connections mean that it's available to everyone. Even you.

Why is this useful? Because video is probably the single most effective means of delivering a message via your website. Video is something that happens to you. Unlike words which you have to choose to read, video gets the message into your auditory cortex (the bit of your brain next to your ear that stores sound), on to your pre-frontal cortex (the bit that decides that it likes, or not, what it hears) and finally onto the motor association cortex (the bit that takes action). Not a lot of people know that!

How would you use video on your website?

• Product demonstrations
• Product reviews
• Industry specific interviews
• Customer testimonials
• Entertaining 'meet the team' videos
• Property tours
• Manufacturing processes
• Anything that your potential customer would find useful or entertaining.

Give us a call and we can talk about how it's done and what it costs. You'll probably be surprised on both counts.