Team Building Industry | Case Study

EML are one of the UK's leading suppliers of managed corporate team building days, events & activities. Without a doubt, they are one of the most experienced teams, certainly in the West Midlands and throughout the UK, who deliver facilitated events and associated training courses based on Belbin & MBTI.

They approached us last year to help them to improve the ROI of their AdWords PPC account. They had a very large account covering all aspects of their team building activities from treasure hunts and hens nights through to corporate sailing days and bespoke corporate event planning.
We helped them to lower their click costs and allied this to a solid landing page strategy to help convert more of their PPC budget in to sales leads and enquiries.

We were also engaged in a project to help them to rank higher for target terms in their niche. This task involved a great deal of competitive intelligence, targeted inbound link acquisition and on-site optimisation to get the desired results. This is an ongoing and ambitious project that has the potential to yield many thousands more visitors per month to their website.

We have enjoyed working with EML and their constant positive feedback, involvement and cooperation with the project makes it easier to generate top results. Despite the recession we have managed to help them to generate lots of good leads that have lead to plenty of high profile corporate event planning and training work.