Skin Care Industry | Case Study

Susan Molyneux is a UK based retailer of organic, natural skin care products. They have several ranges to their brand including their anti ageing skin care range (Renu), their professional skin care range (Monu) and their men's skin care product range (Vitru). These ranges are finding themselves increasingly popular across the UK and the PR machine is currently working overtime on excellent UK wide press coverage for all these skin care ranges.

We have been heavily involved in the monushop ecommerce site since it's inception and our role has been to ensure search engine visitbility, manage ROI focused PPC campaigns and help to consistantly improve conversion rates (sales) via the website.

We have worked very closely with the website developers to ensure that all these skin care ranges are apropriately marketed to a targeted audience. Monu has an existing client base but it has been important to raise awareness of moth men's and anti ageing skin care products as competition is extraordinarily high in this industry. The anti ageing industry alone is worth billions across the globe and finding cost effective and tactical maketing strategies has been both interesting and rewarding.

Work continues on this project and we are working very hard to ensure a well indexed, high ranking ecommerce website that delivers it's natural skin care products across the UK. SM are currently looking to expand their skin care ranges globally and we are working with them on a global search marketing strategy.