The PVC Printed Banner Industry | Case Study

The printed sign and banner industry in both growing and extremely popular in the UK. This makes it a competitive niche and when PBS contacted us it was to help them to rank ahead of their competitors for their target keywords and phrases. Initially, we went back to basics and performed some targeted keyword research to ensure we were targeting the right visitors. We then optimised the website for their target tems and performed various other tasks such as 301 redirecting other urls and dealing with duplicate content. They had a number of useful PVC printed banner related websites that we could leverage for ranking benefit.

Fairly quickly and with some fairly minor changes we managed to rank for some core terms and drive some traffic. We also looked at conversion rates and what we could do to improve enquiry rate on the website.

PBS service is market leading. Customers simply email artwork direct to the studio and receive finished printed banners or signs with 24 - 48 hours. With more people familiar with and expectant of interactive web based printing services, and using this method to design and order feather flags, sail flags & teardrop flags search marketing has been a critical business acquisition strategy for PBS.